Rolling Rock

Rolling Rock - Born Small Town

Rolling Rock is the classic American lager that's proud to be Born Small Town.

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Rolling Rock is brewed to be responsibly enjoyed by adults. ©2009 Latrobe Brewing Co., Rolling Rock® Beer, St. Louis, MO

A Quality Beer for Quality Folk

Rolling Rock is Born Small Town. Maybe you’ve heard and wondered “what’s that all about?” It’s about craftsmanship. And celebrating an independent streak a mile wide. It’s about doing it right the first time.


A Town Gazette Editorial

Guaranteed to keep your ears amused, your toes tapping and your mouth smiling, the first leg of tour stars our new favorite band Ha Ha Tonka. Get tour dates and listen to streaming Ha Ha Tonka tracks at Bloodshot Records.

Rolling Rock is Proud to be Born Small Town

We believe the strength and quality of the American Spirit can be found in the honesty, integrity and character of the American small town. There you can find the values that have built this great nation, not through bombast and a sense of entitlement, but through humility, a strong work ethic and a soft-spoken gentleness.

Rolling Rock shares those principles with the American small town. Principles like a deep sense of shared tradition and authenticity, a shared dedication to true craftsmanship and a deeply held belief that in the end, an honest day’s work is its own reward.

Rolling Rock embraces the small town. The places nobody has heard of, the places we all come from in one way or another. Towns that are small dots on a map, but take up an immense space in our hearts and imaginations. Towns that are the birthplace of presidents and astronauts, but also everyday folks who aren’t afraid to roll up their sleeves and apply a little elbow grease when the wheel needs turning.

Because no matter where you’re from, no matter where your dreams dare take you…
when you’re Born Small Town, it’s always in your soul.

The History of Rolling Rock: 70 Years of Extra Pale Refreshment.

Rolling Rock has been Born Small Town since 1939. That’s 70 years of Extra Pale refreshment! From the iconic painted-on-green bottle to the mysterious “33,” Rolling Rock has quenched the thirst and captured the imagination of five generations of hard-working Americans.

It all started with the Tito Brothers in Latrobe, Pennsylvania. The brothers started their small brewing operation in the last years of the 1930s, and they made the fateful decision to bottle their unique pale lager in a distinctive green bottle with a painted-on label. The beer – and its bottle – struck a chord with the hardworking folks of the northeast, and a regional favorite was born.

Like many small businesses, Rolling Rock expanded over the years, growing from a regional treasure to a national favorite. Also, like many successful small businesses, the ownership of the Rolling Rock brand has changed hands over the generations. But the folks who make Rolling Rock and the folks who enjoy Rolling Rock have defiantly stayed grounded. Doesn’t matter if they live in Pennsylvania, Missouri or California – or anywhere in between — when you’re Born Small Town, you don’t lose your roots.

We’ll be celebrating Rolling Rock’s 70th Platinum Anniversary all year long. We hope you’re inclined to crack open a beer and join us.

the mystery of the “33”

As long as anyone can remember, bottles of Rolling Rock have had the number “33” printed on the side. And for just as long, people have been debating exactly what that number means.

Almost everyone with a Rolling Rock bottle and some time on their hands has proposed a meaning to this numerical conundrum. Some folks claim it’s mystical in nature, and note that “33” is the highest ranking order that a member of the Freemasons secret society can achieve. Folks who’ve come up with that idea were probably Freemasons themselves.

Others attribute it to the geographical layout of the original Latrobe Brewery, where it supposedly took 33 steps to get from the brew master’s office down to the brewing floor.

Similar - but different - is the other step theory: that it takes 33 steps to turn water into Rolling Rock.

The most quixotic - and persistent – notion is that “33” is the result of what could only be called a “typo”. The legend goes that the original pledge of quality found on the side of the painted-on-green-glass bottle contained 33 words...and that this was noted at the end of the original pledge by the number “33”. The printers, not realizing that this was not a part of the to-be-printed text, simply included it along with the pledge. That original pledge read: “Rolling Rock From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you.”

A much nobler theory is that the “33” commemorates the year that America repelled Prohibition. A notion to which we can all raise a glass.

Are you properly observing 3/3 day?

A Town Gazette Editorial

It has come to this publication's attention that, outside of a few loyal observers, a vast number of citizens are still blind to the frivolity of 3/3 Day. This saddens us. For 3/3 Day is truly a day to share.

But we are not here to puff up our chest and declare that our holiday dedicated to enjoying Rolling Rock and being with friends is better than your holiday dedicated to enjoying Rolling Rock and being with friends; we are simply here to inform, enlighten and educate you on the basic customs associated with a successful 3/3 Day. And hope that you will be inspired enough to continue our grand tradition at your favorite establishment or duplex.

about THE BEER

Using a time-honored recipe, Rolling Rock is a classic American lager that is as well-known for its distinctive, full-bodied taste as it is for its craftsmanship, heritage and painted green bottle.

Local Barnstormer Storms Barn

Local piano instructor and noted barnstormer August “Stormy” Mitchell stormed the big red barn behind Wesley Hollow Pond early Tuesday morning. Few onlookers witnessed the storming, but second or third-hand accounts have been buzzing about town ever since the event. “I’ve seen the barn up close and it looks really well-stormed,” nearby resident Misty Evans remarked. “I’m going to make a painting about it. I paint, you know. I’ll probably call it The Barnstorming.”

Prizewinning Pumpkin Eaten By Hog

Once weighing a mind-boggling 1322 lbs., Thad Horvath’s prize-winning pumpkin is now 38 pounds lighter. It seems that sometime last weekend, Dipstick, a prize-winning Belgian Landrace Hog belonging to the neighboring Collins family, escaped from his pen and took a blue-ribbon bite of the venerated veggie. “This is so unlike Dipstick,” said Dipstick’s owner May Collins. “He’s my snugglebug. I’m sorry for what happened to that pumpkin, but it’s been sitting in Thad’s yard for months, just tempting Dipstick. It’s almost like the pumpkin was asking for it.” Horvath declined to comment for this story.

Slam Dunk Contest Ends In Tie

For the 4th consecutive year, the Arkham Community College Slam Dunk Contest ended in a deadlock Friday evening. Celebrity Judge Harris Morley of Morley Insurance was among those surprised and shaken by the outcome. “Two years in a row? Fine. Coincidence. Three years? Against the odds, but not impossible. But FOUR years of identical tie scores? Something supernatural is at work. Maybe poltergeists,” Harris hypothesized. The scores of all participants were based on several categories including showmanship, degree of difficulty and applause-o-meter rating. As no actual dunks occurred, the score for each of the 12 would-be dunkers was a perfect 0.

Dibs On Shotgun Turns Ugly

Police were called to the 100 block of Main Street Saturday evening to quell roughhousing between two Caruthers residents. Davey Preston and John Greensburg, both 25, were apprehended while wrestling in the parking lot of the Eat-N-Eat. Witnesses said the men were fighting over who called “shotgun” first upon exiting the diner. Sheriff Parker was seen giving both gentlemen a stern lecture. The fact that the car in question was a Honda Del Sol was apparently taken into consideration by law enforcement.

Next Town Over Seen As “Uppity”

Since the recent opening in Davidson of both a Chinese and Mexican restaurants, residents of neighboring Aldersvile have noted a change in attitude amongst certain residents. Or at least that’s the general consensus from a group of Aldersville town elders interviewed at the Sunrise Café in downtown Aldersville. “Too many over there now think they’re fancy,” said Emmitt Sterns. “Talking about molehair sauce like it’s the greatest thing since DC Cola.” It’s presumed Mr. Sterns meant “mole sauce” and “RC Cola.”

Local man pitches perfect game

Last week, Zach Hickert did what few around here have ever done – he needed only seven flicks of his wrist to win a game of competitive horseshoes, stringing together seven consecutive “ringers” in a row. The rare event took place at the Lions Club Horseshoe & BBQ Championships at the Douglas County Fairgrounds and Multi-Use Facility. Mr. Hickum went on to take Second Place overall in the competition.

Zoo trip returns to bite suspect

A man was arrested on Saturday under suspicion of stealing a 25 ft.-long python from the Oklahoma City Zoo. Paul Zimmer, of the 5400 block of Patosi Avenue, was detained for questioning after he approached a zoo keeper and began asking specific questions about the dietary needs of a large python. The zoo keeper became suspicious after realizing that a similar-sounding python had been stolen from the herpitarium the previous week.

A search of Zimmer’s trailer turned up the missing snake. Theft, larceny and animal endangerment charges have been filed.

A Horse Walks Into A Bar...

...and is promptly saddled with a ticket. The owner of a seven-year old white mare was issued a situation for housing an equine animal within the confines of a tavern. Local officials are unsure when the archaic county law was last enforced, but say it has been on the books since the late 1800s. When asked to comment, the horse refused, offering up only "neigh."

Local Video-Rental Store Puzzled Over Stolen Sequels

If you’re a big fan of The Godfather II or Breakin’ 2: Electric Boogaloo, then you’ve got company: Felipe Fhodes, night-manager of the Tri-County Video Barn, says that someone is methodically stealing all of his store’s “sequels.” “At least once a week, we find that someone has stolen a VHS tape from our shelves – and they’re always sequels!” a puzzled Fhodes told the Town Gazette. The semi-popular video rental store has locked up its remaining copies of The Empire Strikes Back and Next Friday.


The pride of Springfield, Missouri, Ha Ha Tonka soak the beer-eyed buzz of indie rock in the deep, dark waters of Ozark mountain music.

Their debut Bloodshot release, “The Buckle in the Bible Belt,” won over both indie critics and the slick music magazines with its unexpected combination of energy and introspection, fun and sorrow. If life can be both a laugh and a cry, why not a rock band?

Both tuneful and tight, the music of Ha Ha Tonka is well worth spending some quality time with. Check out the clips above, and then go see the band live on the Born Small Town tour this summer. And when they’re your new favorite band, don’t go forgetting who introduced you.


Roaring out of the Motor City, international faves The Detroit Cobras will assault your ears and shake your hips with tasty nuggets from their epic R&B- Rock-Soul Songbook. This is party-starting music from a party-starting band.

The best “cover” band you’ll ever dance to, the Detroit Cobras reinterpret fuzzy should-have-been classics, fuel-injecting new life into forgotten choruses and discarded chords.

While the moving parts of the Cobras gets retuned every few years, the twin engines of singer Rachel Nagy and guitarist Mary Ramirez continue to keep the band bold, bad-ass and beautiful. Don’t just take our word for it – the Cobras are playing literally everywhere this summer with legendary label mates The Dex Romweber Duo.


We guess it sorta makes sense that in today’s up-is-down down-is-up world, Detroit Rock City could foster a country-rock hybrid as deliciously down-home as the Deadstring Brothers.

Boogie-woogie electric piano. Thick, intertwined guitars. Soulful vocals. And then just enough pedal steel and warm organ tones to make you break into a grin. The Deadstring Brothers cook up a mean mess of rock, country and blues that’s sweet, tangy and guaranteed to scratch whatever it is that itches you.

Need to see and hear it to believe it? Check out the videos for “Meet Me Down at Heavy Load” and “Sacred Heart.” They’ll get you plenty primed for the upcoming Deadstring Brothers album “Sao Paulo.”


Mention “Dexter Romweber,” and you’ll get one of two reactions; “legendary” or “who”? You definitely want to have a beer with the first guy.

Dex fronted the world-famous rockabilly garage-punk combo Flat Due Jets. Starred alongside R.E.M. and The B-52s in the cult classic “Athens, GA Inside Out.” His guitar work has influenced a generation of garage bands. He’s even got his own documentary, “Two-Headed Cow.” Yep, Dex is the real deal.

And he’s back with The Dex Romweber Duo, featuring his celebrated sibling Sara Romweber on drums. That’s double the Romweber for your money. Their new Bloodshot release "Ruins of Berlin" features guest appearances by Neko Case, Cat Power, Exene Cervenka and Rick Miller of Southern Culture on the Skids. Like everything else Romweber, it rocks, swings, snarls and sings.